Archive - the Saassy GtM

The Saassy Guide to 5 Key Takeaways from Monetization & Pricing @ Reforge

The Monetization & Pricing course at Reforge has just finished, and it’s time to share the key lessons learnt for the pricing aficionados out there…

Apr 27, 2023 •

The Saassy Case Study on Pricing New Products

Deciding how much to charge for a new offering can be daunting, especially if you stare at a blank page. Let’s go through a real-life pricing example…

Apr 1, 2023 •

February 2023

The Saassy Guide to Go-to-Frameworks for your Go-to-Market

When I started out in the software business, I loved figuring out go-to-market strategies and launching new products. I did a lot of research and relied…

Feb 28, 2023 •

January 2023

The Saassy Guide to... "influencing" product roadmap

There’s a lot of desire within the product marketing community to “influence” the product roadmap, and a lot of talk about how to do it. Across the…

Jan 20, 2023 •

December 2022

The Saassy Guide to... 5 key take-aways from Experimentation & Testing @ Reforge

Over the last few months, I dug deep into experimentation & testing during a fantastic Reforge course, led by Hila Qu. Through a series of live case…

Dec 15, 2022 •

October 2022

The Saassy Guide to incident management communications

Incident management, bug, or performance communications - emails and notifications informing customers your product is not working as expected, which is…

Oct 16, 2022 •

September 2022

The Saassy Guide to... Personas are dead, long live their problems

The mighty Persona.

Sep 18, 2022 •

August 2022

The Saassy guide to choosing the one: free trial or freemium?

Dogs or cats? Coffee or tea? Vanilla or chocolate ice cream? These are the key defining questions. When it comes to product-led, the question is…

Aug 30, 2022 •

May 2022

The Saassy guide to structuring product marketing teams in the time of product-led

With the rise of product-led, product marketing teams are becoming hybrid as they have to support two different acquisition paths into the product…

May 29, 2022 •

April 2022

The Saassy guide to competitive analysis for new product bets

A lot has been written about establishing competitive intelligence programs and putting in place frameworks for monitoring your key competitors. But how…

Apr 10, 2022 •

March 2022

The Saassy guide to hiring your first product marketer 🦸‍♀️

Over the last month alone, I must have had about five conversations with start-up founders about hiring their first product marketer. These seven key…

Mar 13, 2022 •

The Saassy guide to win-loss interviews 🙋

Win loss interviews help you figure out why an opportunity was lost or won, and enable you to understand what to adjust to increase your win rate. Get…

Mar 1, 2022 •

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