The Saassy Guide to... Personas are dead, long live their problems
saassygtm.substack.com
The mighty Persona. A mythical figure us marketers are told about on day one, a beloved character of every marketing framework, but also a magical creature no one has ever seen. We are obsessed with Personas. We believe that the better we know our target buyer and user, the more likely we are to get them to purchase and adopt our product.
The Saassy Guide to... Personas are dead, long live their problems
The Saassy Guide to... Personas are dead…
The Saassy Guide to... Personas are dead, long live their problems
The mighty Persona. A mythical figure us marketers are told about on day one, a beloved character of every marketing framework, but also a magical creature no one has ever seen. We are obsessed with Personas. We believe that the better we know our target buyer and user, the more likely we are to get them to purchase and adopt our product.