The Saassy Guide to... "influencing" product roadmap
saassygtm.substack.com
There’s a lot of desire within the product marketing community to “influence” the product roadmap, and a lot of talk about how to do it. Across the companies I have worked at, product marketing has had a varying degree of input into the roadmap, from negligible to high. In this blog I want to summarise my best experiences as a blueprint for other product marketers.
The Saassy Guide to... "influencing" product roadmap
The Saassy Guide to... "influencing" product…
The Saassy Guide to... "influencing" product roadmap
There’s a lot of desire within the product marketing community to “influence” the product roadmap, and a lot of talk about how to do it. Across the companies I have worked at, product marketing has had a varying degree of input into the roadmap, from negligible to high. In this blog I want to summarise my best experiences as a blueprint for other product marketers.