With the rise of product-led, product marketing teams are becoming hybrid as they have to support two different acquisition paths into the product (sales-assisted and self-serve). But how do you structure product marketing exactly? This is a question we've been asking ourselves at Spendesk, and I've discussed with numerous PLG companies - from promising startups like YouSign to well-established leaders like Atlassian. Check out the findings.
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The Saassy guide to structuring product…
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With the rise of product-led, product marketing teams are becoming hybrid as they have to support two different acquisition paths into the product (sales-assisted and self-serve). But how do you structure product marketing exactly? This is a question we've been asking ourselves at Spendesk, and I've discussed with numerous PLG companies - from promising startups like YouSign to well-established leaders like Atlassian. Check out the findings.