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The Saassy Guide to... "influencing" product roadmap
 • Jana Frejova
Saassy nuggets: Leaders, Fillers & Killers 🍔
 • Jana Frejova
The Saassy checklist for product launches 🚀
 • Jana Frejova
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The Saassy Guide to... Personas are dead, long live their problems
 • Jana Frejova
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The Saassy Case Study on Pricing New Products
Deciding how much to charge for a new offering can be daunting, especially if you stare at a blank page. Let’s go through a real-life pricing example…
 • 
Jana Frejova
The Saassy Guide to Go-to-Frameworks for your Go-to-Market
When I started out in the software business, I loved figuring out go-to-market strategies and launching new products. I did a lot of research and relied…
 • 
Jana Frejova
The Saassy Guide to... "influencing" product roadmap
There’s a lot of desire within the product marketing community to “influence” the product roadmap, and a lot of talk about how to do it. Across the…
 • 
Jana Frejova
The Saassy Guide to... 5 key take-aways from Experimentation & Testing @ Reforge
Over the last few months, I dug deep into experimentation & testing during a fantastic Reforge course, led by Hila Qu. Through a series of live case…
 • 
Jana Frejova
The Saassy Guide to incident management communications
Incident management, bug, or performance communications - emails and notifications informing customers your product is not working as expected, which is…
 • 
Jana Frejova
The Saassy Guide to... Personas are dead, long live their problems
The mighty Persona. A mythical figure us marketers are told about on day one, a beloved character of every marketing framework, but also a magical…
 • 
Jana Frejova
The Saassy guide to choosing the one: free trial or freemium?
Dogs or cats? Coffee or tea? Vanilla or chocolate ice cream? These are the key defining questions. When it comes to product-led, the question is…
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Jana Frejova
The Saassy guide to structuring product marketing teams in the time of product-led
With the rise of product-led, product marketing teams are becoming hybrid as they have to support two different acquisition paths into the product…
 • 
Jana Frejova
The Saassy guide to competitive analysis for new product bets
A lot has been written about establishing competitive intelligence programs and putting in place frameworks for monitoring your key competitors. But how…
 • 
Jana Frejova
the Saassy GtM
the Saassy GtM
Tips, tricks and frameworks for product marketers of all levels to launch and grow their SaaS.
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